Are you still in denial about the need to hire a hotel management consultant? You might attribute the decline in your business to the general downturn of the economy. You might convince yourself that the new hotel that was built two blocks away is temporarily attracting some of the guests that normally would stay at your lodging facility. Some may even go as far as to blame the weather for their lack of success.
It hurts a little, or maybe more than a little, to admit that you are doing something wrong or could be doing something better. Pride can get in the way of common sense. There is nothing wrong with seeking help. Even the President of the United States seeks the advice and council of experts who know more about specific issues than he does. Push your pride to the side. Hiring a good hotel management consultant can help revive a property that has lost its focus and is heading in the wrong direction.
Objective Opinion of your Property
A management consultant is an independent third party that will be able to do a complete assessment of your hotel and then offer an educated opinion of the things that need to be changed or improved.
As an owner, you might think that the purple and yellow color scheme in your lobby looks cool, but, it might actually be giving the wrong first impression to arriving guests. The expert might suggest some mild earth tones or a more subtle approach to the lobby's decor.
All areas of a hotels operation will be scrutinized before any plan for improvement is discussed and implemented. Guest rooms, common areas, the front desk and behind the scenes record keeping are some of those areas where problems typically occur. Once the audit or analysis has been completed, it is time to develop a plan of attack.
Developing a Strategy
Hotel management consulting companies will sit down with the property's owner or manager and develop a plan to improve the performance of the hotel. Issues may include everything from brand awareness and marketing to working on the exterior appearance and the design of the guest rooms. Every hotel is different and every strategic plan is different. Some hotels may have immaculate facilities and wonderful guest rooms, yet they are not making a profit. Maybe they are spending too much or not spending wisely? Others may have obvious deficiencies like dirty guest rooms or paint peeling off the walls. A good plan will be presented in a step-by-step written format.
The Front Desk
Having properly trained front desk personnel and the right system for handling guest check-in and check-out is of the utmost importance. First impressions make a difference. Clerks should always be friendly and greet guests with a smile. Every effort should be made to see that each guest enjoys the best stay possible. The front desk staff are the ambassadors for the hotel and their efforts go a long way toward the success of that hotel.
The Guest Rooms
It may seem obvious that the guest room must always be kept in immaculate condition to create a good impression. Showers that are not spotless or mattresses that have surpassed their useful life are just two common problems. Keeping up with the latest trends is also important. Every room should have high speed wireless access and a flat screen television. Other amenities that do not cost too much, but guests love, include a coffee pot, iron and ironing board and a hair dryer.
Marketing Plan
Every successful hotel has a good marketing plan to attract guests. A good plan must be comprehensive. Getting your brand to be associated with quality is a priority. Making it easy for people to find your property is also important. Signage on your property and even on the exit ramps of highways near your hotel can make a difference.
Traditional advertising channels such as print media, television and radio are still very relevant, but, email and social media are becoming ever more useful. Hotel management consulting companies are well versed in promotion and can help you increase your occupancy rate.
Objective Opinion of your Property
A management consultant is an independent third party that will be able to do a complete assessment of your hotel and then offer an educated opinion of the things that need to be changed or improved.
As an owner, you might think that the purple and yellow color scheme in your lobby looks cool, but, it might actually be giving the wrong first impression to arriving guests. The expert might suggest some mild earth tones or a more subtle approach to the lobby's decor.
All areas of a hotels operation will be scrutinized before any plan for improvement is discussed and implemented. Guest rooms, common areas, the front desk and behind the scenes record keeping are some of those areas where problems typically occur. Once the audit or analysis has been completed, it is time to develop a plan of attack.
Developing a Strategy
Hotel management consulting companies will sit down with the property's owner or manager and develop a plan to improve the performance of the hotel. Issues may include everything from brand awareness and marketing to working on the exterior appearance and the design of the guest rooms. Every hotel is different and every strategic plan is different. Some hotels may have immaculate facilities and wonderful guest rooms, yet they are not making a profit. Maybe they are spending too much or not spending wisely? Others may have obvious deficiencies like dirty guest rooms or paint peeling off the walls. A good plan will be presented in a step-by-step written format.
The Front Desk
Having properly trained front desk personnel and the right system for handling guest check-in and check-out is of the utmost importance. First impressions make a difference. Clerks should always be friendly and greet guests with a smile. Every effort should be made to see that each guest enjoys the best stay possible. The front desk staff are the ambassadors for the hotel and their efforts go a long way toward the success of that hotel.
The Guest Rooms
It may seem obvious that the guest room must always be kept in immaculate condition to create a good impression. Showers that are not spotless or mattresses that have surpassed their useful life are just two common problems. Keeping up with the latest trends is also important. Every room should have high speed wireless access and a flat screen television. Other amenities that do not cost too much, but guests love, include a coffee pot, iron and ironing board and a hair dryer.
Marketing Plan
Every successful hotel has a good marketing plan to attract guests. A good plan must be comprehensive. Getting your brand to be associated with quality is a priority. Making it easy for people to find your property is also important. Signage on your property and even on the exit ramps of highways near your hotel can make a difference.
Traditional advertising channels such as print media, television and radio are still very relevant, but, email and social media are becoming ever more useful. Hotel management consulting companies are well versed in promotion and can help you increase your occupancy rate.
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